Wayfair - 3D Contextual Imagery - All Omni Channels

Led and supported the evolution of Wayfair’s 3D contextual imagery guidelines, helping define a clean, elevated visual system built around soft, even lighting, balanced composition, and highly consistent camera perspectives and architectural material. Working closely with another lead 3D artist, I contributed to the development of architectural environments for contextual imagery, while sourcing materials and surfaces that reinforced a believable, on-brand sense of space. Helped establish standards for camera placement, room framing, and lighting rigs so imagery maintained a cohesive look across categories, for a simplified feel for product moments. The work focused on creating scalable, high-volume imagery that still felt refined, natural, and visually unified, ensuring fast-paced output never compromised brand consistency.